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Cara Silletto

January 11, 2020 @ 8:30 am - 3:00 pm

https://www.crescendostrategies.com/

The Association Insider: How I Got Booked by 80+ Associations in One Year

Been frustrated in the past trying to work with associations who have “limited non-profit budgets?” Not all associations are equal and navigating the waters to find paid engagements can be a challenge. But tremendous benefits come to those who crack the association code!

Former association meeting planner Cara Silletto, MBA, started her speaking career in 2014, became a professional member of NSA in 2015 and conducted more than 80 speaking engagements for association clients in 2016, which also brought in more than a dozen corporate events as well. Since she’s been on both sides of the planner/speaker relationship, she knows first hand what opportunities and limitations exist in this space.

Come hear Cara share the secrets she’s learned behind the scenes and along the way about the association conference decision-making structure, how to transition from local to national chapter events, ways she worked around limited budgets, strategies for capitalizing on industry education requirements, and more!

Participants will learn:

  • Various Association Structures & How to Identify the Right Groups to Meet Your Goals
  • Ideas for Building Association-Friendly Programs
  • Strategies for Maximizing a Speaker/Association Relationship to Get Rebooked
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About Cara

Ever heard an association event planner say, “Thanks, but we already booked our keynotes. Call back next year?”

Ever wondered who really makes the final decision to book speakers within an association?

Are you confused as to how some smaller associations pay speakers while other larger associations don’t pay their speakers?

Well, if you said “yes” to any of these, and you’re ready to learn tips for growing your speaking business from an association insider, you’re in the right place!

NSA Kentucky’s Current Past-President Cara Silletto is here to share her inside scoop of the association world because she used to be a state trade association event planner and education director herself! She spent 5 years hiring, working with, and evaluating speakers and trainers.

Today, Cara’s “day job” is speaking to business leaders and owners across the country about how to reduce unnecessary employee turnover and bridge generational gaps in the workplace. But she’s here to share with our NSA chapter about how she built her speaking business organically over the last 6 years using association bookings to book more than 100 gigs in one year, double her revenue three years in a row, and build a team of 6 part- and full-time staffers at her company, Crescendo Strategies.

Cara’s path to speaking in an interesting one as she started her career on the stage at age 7 as a member of the Silletto Family Band (yes, just like the Partridge Family), and she earned her MBA in Entrepreneurship from the University of Louisville in 2010. Cara says she hit the jackpot when she found the perfect job as a professional speaker because it blends her passions for both business and performance into one amazing career!

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Details

Date:
January 11, 2020
Time:
8:30 am - 3:00 pm
Event Category:

Organizer

NSA Las Vegas

Venue

Verve Church
7850 Dean Martin Dr. #503
Las Vegas, NV 89139 United States
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