Andy Masters

CSP (www.Andy-Masters.com)

Target Marketing to Your Target Markets:
Multiply Your Bookings By Leveraging Every Niche

This session will provide specific strategies to truly help speakers “market through the clutter”, by focusing on decision-makers who have the budget to hire you for the topics in which you present. Speakers must have a SYSTEM & PROCESS for sales & marketing, based on the highest income generating activities each day. This session will also de-bunk marketing myths which lead many speakers astray, wasting CRAZY amounts of time & money on shiny objects with a poor ROI. Andy will illustrate his “step-by-step” process to leverage every speech into many, using his proven “Where there’s ONE, there’s a TON” marketing method. Lastly, each attendee will receive actual copy writing templates for introductory client emails, follow-ups, soliciting testimonials, AND to refer an NSA colleague after every event.

• Learn how to identify and communicate with decision-makers who have the budget to hire you for the topics in which you present.
• Learn the KEY difference in “List Building” vs. “Prospect Building”
• Learn the power of leverage & referral marketing, strategically turning one speech into many through exploding new niche markets.

About Andy:

Andy Masters, MA, CSP is an award-winning author and international speaker based in Orlando who has presented over 750+ programs across North America, including as keynote speaker for the National Institute for Staff & Organizational Development Conference with over 1,400+ attendees in Austin, TX. Andy has earned the prestigious CSP award of the National Speakers Association (NSA), the highest international recognition for professional speakers, achieved by less than 10% of the 5,000+ speakers worldwide.

Andy has written 5 books and earned 4 degrees, including an M.A.-Marketing and an M.A.-Human Resources Development from Webster University in Missouri. He is the author of the award-winning book “Kiss Your Customer: 77 Reasons Why Sales & Service Are Just Like Dating & Relationships” and his latest book “Things LEADERS Say: A Daily Guide to Help Every Leader Empower & Inspire.” Andy has been featured on the LifeTime Television network, PBS, Investor’s Business Daily, and Sales & Service Excellence magazine. His website is www.Andy-Masters.com (Click on Business).