Brian Walter

STICKY SPEAKING: How to make your content massively memorable – Presented by Brian Walter, CSP, CPAE, past NSA National President

No matter how awesome your delivery, your speech only matters if audience members can recall its key message. That’s why Brian Walter is going to show you how to use “Memory Hacks.” These are proven mnemonic techniques, exercises, and experiences that can make your content massively memorable. Audience members will be able to easily recall key concepts, information sets, sequences, and action steps long after your speech is over.

Memory Hacks are based on Brian Walter’s Sticky Content Framework:

• Getable (Remembered ah-hah)
• Feelable (Hooked emotion)
• Sayable (Repeatable “it”)
• Doable (Actionable steps)

SESSION DELIVERABLES

• How to use the Framework to design memorability into your speech
• How to describe your content via Mini Brands that participants can recall (unaided) and share virally with others
• How to pre-determine content “ah-hahs”
• How to tap the power of ESS’s (Emotional Shift Stories) and ESE’s (Emotional Shift Experiences) to hook participants with a key topic or point

Meet Brian:

Brian Walter, CSP, CPAE… is the co-founder and operator of two businesses — Extreme Meetings and Sticky Training. He is an internal communications consultant, emcee, trainer, scriptwriter, and multi-media producer. He has presented to audiences ranging from 13 to 13,000. His clients have included Microsoft, Alcon, Pepsico, Starbucks, Verizon, T-Mobile, Costco, several banks that unfortunately were NOT too big to fail, and a dairy company best known for awesome chocolate milk. You can learn more about Brian at Extrememeetings.com and StickTraining.com.

Unexpected Brian factoids:

• Past Guinness Book of World Records holder for producing the world’s shortest TV commercial
• Once wrote and acted in a corporate sketch for Microsoft with Rainn Wilson (Dwight Schrute) from The Office
• Past President of the National Speakers Association, 2017-2018
• Holds elite Certified Speaking Professional designation (CSP)
• Inducted into the Professional Speakers Hall of Fame, 2013 (CPAE)

CSP Accelerator: You Are Worth More! with Mark Stiving

Renowned pricing expert will pull back the curtains on how business buyers make purchase decisions. Then, we will do a deep dive into how your specific buyers make purchase decisions enabling you to win more deals at higher prices. This program will help you learn what you are worth and help you communicate your value to your buyers.

Meet Mark
Few voices resonate with the clarity, insight, and expertise of Mark Stiving. His profound understanding of buyer behavior combined with his unique ability to distill pricing strategies into actionable insights have cemented his reputation as a sought-after advisor and instructor. His firm, Impact Pricing, works with private equity firms and their portfolio companies to optimize pricing and maximize valuation. He has a Ph.D. in pricing from U.C. Berkley and is the author of three books: Impact Pricing; Win Keep Grow; and Selling Value.