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Erin Gargan King
May 11, 2019 @ 9:00 am - 3:00 pm
Best-Selling Author & Social Media Advisor (https://eringarganking.com)
Digital Persuasion: Sell Smarter in the Modern Marketplace
Erin Gargan King Speaker Reel from Erin Gargan King on Vimeo.
When you type, text or tweet, how persuasive are you? When reaching out to someone you don’t know online- does your message influence others to give you a chance….or ignore you?
Forget firm handshakes and eye contact- first impressions in today’s digital marketplace are dependent on your ability to positively influence others -without the power of face to face communication- to take action.
In person, you have 8 seconds before someone decides how they feel about you using your nonverbal persuasion skills: your appearance, your eye contact, your smile. Online, you have just 2.5 seconds- and none of those personally persuasive elements. Opening a new opportunity begins with persuading your recipient in just a few words of a mobile preview- that they should stop the scroll and engage with you.
Erin shows her audiences why some sales professionals digital messaging wins face time with new prospects-while 90% of messages DO NOT. She shares her proven 3 step formula for effectively eliciting a response to spark a dialogue and break through the ”empathy blockers” AKA our screens.
Using Erin’s PUB method- attendees leave empowered and equipped to attract attention, increase influence and sell smarter in the social, mobile and digital age.
Learning Objectives:
- What is digital persuasion and why it’s an essential survive-and-thrive skill to master
- How screens and social media have impacted traditional business networking and communication- and what you can do about it
- How to digitally differentiate yourself and attract more of your sales targets without the power of face to face communication
- Psychology principles behind effective digital persuasion
- The one thing all digitally persuasive salespeople have in common
- The biggest digital influence mistake everyone makes- and how to avoid it
- The 3 Step Digital Persuasion Formula for transforming online activity into real offline relationships