Where Do Gigs Come From? How to Make the Phone Ring and the Inbox Ding with Joe Mull, CSP, CPAE

Do you need a marketing plan for your speaking business? Do you want to consistently attract leads and create new business opportunities? Has the time come for you to change up your marketing and find new ways to keep your business pipeline filled? If you answered yes to any of these questions, this session is for you. Whether you’re a keynoter, trainer, consultant, or coach, join Joe Mull, CSP, CPAE to understand the various marketing strategies, habits, and practices that drive traffic to a successful speaking business.

In this program, attendees will:

• Identify the 8 marketing strategies most commonly used by speakers, authors, coaches, consultants, and trainers to drive leads and traffic to their business
• Design and start to systemize a sound marketing plan for their speaking business that aligns with their current career trajectory, existing resources, and professional preferences
• Get clarity on their brand and how it can be leveraged to increase inquiries and referrals
• Explore how to improve their craft and the delivery of their expertise in ways that increase spin off and repeat business

About the Speaker: Joe Mull, CSP, CPAE- Employee Commitment Expert, Hall of Fame Speaker, Founder of Boss Hero School™, award winning author of 3 books including 'No More Team Drama' and 'Employalty', and podcast host of 'Boss Better Now'. 

He previously managed training at one of the largest healthcare systems in the U.S., and his work as a leadership and engagement expert has been featured in The Wall Street Journal, Forbes, Harvard Business Review, and more.

He received his CSP in 2019, recently served a four-year term on NSA’s national board of directors, and in 2025, he was inducted into the Professional Speakers Hall of Fame.