Cara Silletto

How to Expand into Training: Extending Client Relationships to Earn More Money!

Keynotes can shift participant mindsets and plant the seed for new ideas, but deeper dive training is often needed to change behavior. If you want to provide clients with greater results and see their transformation through (while creating a more consistent revenue stream for yourself) it may be time to expand your one-hour brilliance into a training series that lengthens your relationship with paying clients.

In the morning session, you will learn:

• Where to start when expanding from keynotes to workshops
• How to build a multi-month training package for longer-term client contracts
• Ways to offer more value to clients to increase revenue
• How to duplicate your talent and build a team of contracted trainers

In the afternoon session, we’ll focus on a pricing methodology and how to build your training team.

Meet Cara:

Cara Silletto, MBA, CSP, is the President & Chief Retention Officer of Magnet Culture, a Louisville-based firm committed to reducing unnecessary employee turnover for companies across the U.S. She launched her speaking business in 2012 and has grown the company to now offer long-term training programs that extend the relationships she has with clients. Cara has also built a team of support staff and talented facilitators who teach her content, which allows Cara more time at home with family.

CSP Accelerator: 17 Minutes to Your Dream with Darren LaCroix

Kid’s dream-like rivers flow. Why did we lose that? Because well-meaning people trained the dream out of us.

Direct Sellers, Entrepreneurs, or anyone with a big dream, listen up! Whether you want to scale your business, inspire your team or quit your day job, this presentation is for you!

What would you say to a young kid who dreamed of making people laugh for a living but wasn’t funny?

• In 1992, Darren LaCroix bombed miserably in a comedy club in Boston, MA. As he walked off stage, the headliner that night said, “Don’t quit your day job.”
• Without a funny bone in his body and a willingness to fail, Darren pursued his childhood dream of making people laugh.
• Nine years later, he out-spoke to 25,000 contestants from 14 countries and was crowned the 2001 World Champion of Public Speaking with a very funny speech. Not only that, but people are talking about his “unforgettable” speech two decades later! How did he do it? What was his strategy? 17 Minutes to Your Dream.

You’ll Learn:

• How to Overcome Self-Doubt and Build Belief
• A Simple Strategy to Gain Momentum
• Contagious Breakthroughs
• Starting a Movement in Your Organization

You will walk away with a simple strategy that will get you on track to that dream you’ve meant to pursue. Insights Darren learned the hard way from studying his mentors and making big mistakes, so you don’t have to. You won’t look at your own dream the same way again…DARRENTEED!

Meet Darren:

After a failed business in 1992, Darren LaCroix took the stage in a Boston comedy club and bombed miserably. It was horrible. The headliner that night told him to “keep his day job.” Friends told him that his dream of making people laugh for a living was crazy and stupid. He didn’t listen.

He may have been born without a funny bone in his body, but Darren possessed the desire to learn and the willingness to fail. These were the essentials for achieving his dream. This self-proclaimed student of comedy is living proof that anything can be learned.

Less than nine years later, in 2001, Darren LaCroix outspoke 25,000 contestants from 14 countries to become the World Champion of Public Speaking. He did it with a very funny speech. Some said it was one of the best speeches in the history of the contest.

Since that victory, Darren travels the world, demystifying the process of creating a powerful presentation. His story has inspired audiences in 45 International cities, including faraway places like Australia, Singapore, Saudi Arabia, China, Oman, Malaysia, and Taiwan, with his inspirational journey from Chump to Champ. He is passionate about showing people that if you are a sponge and have the right mentors, anything is possible.

Darren is currently the only speaker in the world who is a CSP (Certified Speaking Professional), an AS (Accredited Speaker), and a World Champion of Public Speaking. Darren always stresses, “Don’t go for the designations to get letters after your name; do it for the professional you will become in the process.”

He is the co-host of Unforgettable Presentations podcast and also the coauthor for two books, Laugh & Get Rich and the Speaker’s Edge. Through his live workshops and online programs, Darren works with presenters eager to learn what it takes to connect deeply with their audiences. As the founder of StageTimeUniversity.com, he shows presenters how to be unforgettable.