Sylvie Di Giusto

You Have 7 Seconds. Make Them Count!

Meeting planners, corporate buyers, event hosts or audience members make very quick decisions about us. Should they hire us? Trust us? Buy something from us? It takes a blink of an eye and like it or not, you are going to be judged. Because our brains are built to size each other up quickly and even if there is lots of evidence to the contrary, others will stay attached to their initial impressions.

The good thing is that this impression is something you can control. Sylvie will show us how we can influence the message we send to others, and how to position, package and promote our offerings to deliver what meeting planners and buyers look for.

These are all things that you can shape and mold to work in your and your brand’s favor, and help you to become the successful speaker, trainer, or consultant that you deserve to be. Sylvie will also provide a behind-the-scenes look into her business and share tools and techniques that have helped her to establish her brand and business online.

During this informative, fun, and interactive presentation, you will:

• Learn about the psychology behind first impressions and what YOUR first impression really says about you, your personality, your credibility, your expertise, your speaking services or your speaking fee.
• Gain clarity about the way your first impression impacts the way your leads think about the services and products you offer, and how their snap judgments influence their decision-making process.
• Determine the many opportunities you have to leave a positive first, last, and lasting impression with your website, speaker trailer, promotional materials or the conscious and unconscious digital footprint you leave behind.
• Get a behind-the-scenes tour into Sylvie’s speaking and online business and get dozens of ideas and ways to run your business more efficiently and impactful.

Afternoon Session: Discover Your Fair Advantage

How do you set yourself apart as a speaker from your peers and competitors? How do you distinguish yourself from the rest of the pack? What exactly makes you stand out? Why should event professionals or decision-makers trust, follow, buy from you, or buy into you? These are profound questions that any professional speaker should be able to answer instantly. However, we rarely take the time to identify what makes us one of a kind and discover how we can leverage this fair advantage for our speaking career and business.

During this interactive presentation, you will uncover the unique qualities and traits that you individually bring to your prospects and clients and that enable you to excel as a speaking professional. Through thought-provoking insights and profound questions, you discover the intersections of sixteen different factors that cannot be replicated by anyone else in the speaking industry, making you a “category of one.”

By attending this session, you will:

• Gain a clear understanding of what makes you an invaluable asset to prospects and clients.
• Develop an authentic personal brand that will make people want to work with you or do business with you.
• Become more confident in presenting yourself and advocating for yourself and your work.
• Develop your personal brand voice and learn how to use it to instantly convince event professionals or decision-makers.
• Uncover their unique selling points and learn how to best communicate them.

Meet Sylvie
Keynote speaker Sylvie di Giusto, CSP, helps individuals and organizations explore how people make up their minds very quickly about them or their company and either open the door or slam it shut. She has nearly twenty years of corporate experience and has held senior positions, mainly in human resources, at international organizations ranging from 10 to 100,000 employees. Today, she is a recognized member of the international speaking community, having presented to every strata of management—from experienced CEOs to young executives—within a variety of industries.

Sylvie speaks to audiences around the world about the importance of “first impressions… and everything beyond” and takes them on an entertaining journey that reveals how the world sees them. She is a Certified Speaking Professional, the author of the Image of Leadership and Discover your Fair Advantage, as well as the creator of mobile Learning Lab “How You Impress.”

When she is not working, Sylvie is volunteering with the National Speakers Association. When she is not volunteering, she is spending time with her family and exploring the extraordinary United States—this amazing place she is lucky to call home.

CSP Accelerator: Social Media Strategies with Deven Gillen

As a social media strategist for speakers, coaches, and any type of solopreneur, Deven Gillen uses his skills to help people grow a sphere of influence online that makes people want to do business with them. As the co-founder of Storyy (https://storyy.co), he has been able to help businesses and people like Cardone Ventures, Natalie Dawson, Mike Croc, and others build a following so strong that when they release a new product, people are willing to buy without any questions. He also spearheads this month’s guest speaker’s Social Media Team and has tremendously increased Sylvie di Giusto’s reach on several platforms. In this practical and hands-down session, he’ll discuss and answer questions such as:

• Understanding the basics of the current social algorithms.
• How to build an online presence that makes people want to do business with you.
• How to create relatable content that people will engage with.
• How to record a one-minute video.
• How to choose hashtags that will drive reach.
• How to get your content in front of your ideal clients.
• Why you should collaborate.